While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 practically every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to develop a 30 -minute film The Camaro for sale in Seneca WI , which was later on shown on TV and in movie theaters. They also presented ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on brochures, direct-mail advertising and sales promo materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Car Program Interview, Chevrolet sales executives admitted no name had been selected for the new vehicle, however did announce that prices of 1967 Chevy Camaro for sale in Seneca WI design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists apparently discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Business researchers likewise discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been released utilizing the Panther name, Chevy’s the majority of pushing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Seneca WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional make money from options and accessories, the Camaro could be ordered with nearly 80 factory options and 40 dealership accessories.
Purchasers might also alternative as much as a larger 250-inch variation of the standard straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.