While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 virtually every element of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the possessions to produce a 30 -minute film The Camaro for sale in Scottsdale AZ , which was later on revealed on TELEVISION and in cinema. They also introduced women’s clothes called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started work on brochures, direct mail and sales promotion materials, together with print, outside and TV/radio advertising. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives admitted no name had actually been selected for the brand-new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Scottsdale AZ design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM researchers apparently discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Company researchers likewise discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been launched utilizing the Panther name, Chevy’s the majority of pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Scottsdale AZ by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra profit from choices and devices, the Camaro could be purchased with nearly 80 factory choices and 40 dealership accessories.
Purchasers might likewise alternative approximately a larger 250-inch version of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.