While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 practically every element of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Scott OH , which was later shown on TELEVISION and in movie theaters. They also presented ladies’s clothes called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on brochures, direct-mail advertising and sales promo materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New York Car Program Interview, Chevrolet sales executives admitted no name had been picked for the brand-new automobile, however did announce that pricing of 1967 Chevy Camaro for sale in Scott OH model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists apparently found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Business scientists also discovered other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been launched utilizing the Panther name, Chevy’s many pushing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Scott OH by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making added make money from choices and devices, the Camaro could be purchased with almost 80 factory options and 40 dealership accessories.
Buyers might likewise alternative as much as a bigger 250-inch variation of the conventional straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.