While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 essentially every aspect of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Salem WI , which was later on revealed on TV and in movie theaters. They also introduced females’s clothing called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly began deal with catalogs, direct-mail advertising and sales promotion products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Program Interview, Chevrolet sales executives admitted no name had actually been chosen for the new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Salem WI design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM scientists reportedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Company scientists also discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had currently been released utilizing the Panther name, Chevy’s the majority of pushing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Salem WI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making added benefit from choices and accessories, the Camaro could be ordered with almost 80 factory choices and 40 dealership devices.
Purchasers might also choice as much as a bigger 250-inch version of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business edict forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.