While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every element of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to create a 30 -minute movie The Camaro for sale in Rumson NJ , which was later on revealed on TV and in movie theaters. They likewise introduced ladies’s clothing called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately began deal with brochures, direct-mail advertising and sales promotion products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Show Interview, Chevrolet sales executives admitted no name had actually been chosen for the brand-new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Rumson NJ model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists apparently found the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company scientists also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been released utilizing the Panther name, Chevy’s most pushing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Rumson NJ by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra make money from choices and accessories, the Camaro could be purchased with almost 80 factory options and 40 dealership devices.
Buyers could also option as much as a larger 250-inch variation of the standard straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business edict prohibited equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.