While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 virtually every element of the automobile’s design and advancement, from initial design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Rocky Point NC , which was later on revealed on TELEVISION and in movie theaters. They likewise introduced women’s clothes called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began deal with catalogs, direct mail and sales promotion materials, along with print, outside and TV/radio advertising. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives confessed no name had been chosen for the new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Rocky Point NC design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists apparently found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Company scientists also discovered other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually currently been released utilizing the Panther name, Chevy’s the majority of pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Rocky Point NC by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making added make money from alternatives and devices, the Camaro could be ordered with almost 80 factory choices and 40 dealership devices.
Buyers might also option up to a bigger 250-inch variation of the conventional straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.