While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 virtually every element of the vehicle’s design and advancement, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Rocky Mount NC , which was later shown on TELEVISION and in cinema. They likewise presented women’s clothing called the Camaro Collection as well as a Camaro roadway race online game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started work on catalogs, direct mail and sales promotion materials, along with print, outside and TV/radio marketing. In April 1966, at the New york city Automobile Show Press Conference, Chevrolet sales executives admitted no name had actually been picked for the brand-new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Rocky Mount NC design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Business scientists likewise found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been released using the Panther name, Chevy’s most pushing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Rocky Mount NC by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning added profit from options and devices, the Camaro could be purchased with almost 80 factory options and 40 dealer devices.
Buyers could likewise choice approximately a bigger 250-inch variation of the standard straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.