While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 essentially every aspect of the automobile’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the possessions to develop a 30 -minute film The Camaro for sale in Rio Verde AZ , which was later shown on TELEVISION and in cinema. They also introduced women’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on catalogs, direct-mail advertising and sales promotion materials, together with print, outside and TV/radio advertising. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives confessed no name had been picked for the new automobile, but did announce that rates of 1967 Chevy Camaro for sale in Rio Verde AZ design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM researchers apparently found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Business scientists also discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had already been launched utilizing the Panther name, Chevy’s the majority of pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Rio Verde AZ by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional benefit from choices and devices, the Camaro could be purchased with almost 80 factory options and 40 dealership accessories.
Buyers could also choice approximately a larger 250-inch variation of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.