While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 virtually every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Random Lake WI , which was later on shown on TV and in cinema. They also introduced women’s clothing called the Camaro Collection and even a Camaro road race online game.
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In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly started work on brochures, direct-mail advertising and sales promotion products, together with print, outside and TV/radio advertising. In April 1966, at the New York Car Show Interview, Chevrolet sales executives admitted no name had been chosen for the brand-new car, however did announce that rates of 1967 Chevy Camaro for sale in Random Lake WI design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers likewise found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had actually currently been released using the Panther name, Chevy’s most pressing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Random Lake WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making additional profit from alternatives and accessories, the Camaro could be ordered with nearly 80 factory choices and 40 dealership accessories.
Purchasers might likewise option as much as a larger 250-inch version of the conventional straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.