While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every element of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in Potter WI , which was later revealed on TELEVISION and in movie theaters. They also presented females’s clothes called the Camaro Collection as well as a Camaro roadway race video game.
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In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly started deal with brochures, direct mail and sales promo products, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives confessed no name had been chosen for the new vehicle, however did announce that pricing of 1967 Chevy Camaro for sale in Potter WI design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers likewise discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been released using the Panther name, Chevy’s the majority of pushing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Potter WI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making added benefit from choices and devices, the Camaro could be ordered with nearly 80 factory choices and 40 dealership devices.
Buyers might also option up to a bigger 250-inch version of the conventional straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.