While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 essentially every aspect of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Portage WI , which was later on revealed on TELEVISION and in cinema. They likewise presented ladies’s clothes called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started work on catalogs, direct-mail advertising and sales promotion products, along with print, outside and TV/radio advertising. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the new vehicle, however did reveal that prices of 1967 Chevy Camaro for sale in Portage WI model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Business researchers likewise discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had already been released using the Panther name, Chevy’s many pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Portage WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra make money from choices and accessories, the Camaro could be purchased with almost 80 factory alternatives and 40 dealership accessories.
Buyers could likewise choice as much as a larger 250-inch variation of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.