While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of an automobile they called the Panther.
All through the summer season of 1965 practically every element of the car’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the possessions to produce a 30 -minute motion picture The Camaro for sale in Plymouth NH , which was later revealed on TELEVISION and in movie theaters. They likewise presented women’s clothes called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started deal with brochures, direct-mail advertising and sales promotion materials, along with print, outside and TV/radio marketing. In April 1966, at the New york city Auto Show Interview, Chevrolet sales executives confessed no name had actually been selected for the new car, but did announce that rates of 1967 Chevy Camaro for sale in Plymouth NH model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business researchers also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually already been launched utilizing the Panther name, Chevy’s a lot of pushing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Plymouth NH by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making added benefit from options and devices, the Camaro could be purchased with almost 80 factory options and 40 dealership accessories.
Buyers might also option approximately a larger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.