While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 essentially every element of the car’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Okauchee WI , which was later revealed on TELEVISION and in cinema. They likewise introduced women’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly started deal with catalogs, direct-mail advertising and sales promo materials, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives confessed no name had been picked for the new car, but did announce that pricing of 1967 Chevy Camaro for sale in Okauchee WI model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no genuine significance, GM scientists supposedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Company researchers likewise discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been launched utilizing the Panther name, Chevy’s the majority of pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Okauchee WI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a standard fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional make money from options and devices, the Camaro could be bought with almost 80 factory alternatives and 40 dealership accessories.
Buyers could also choice as much as a larger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.