While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 practically every aspect of the automobile’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Northwood IA , which was later revealed on TELEVISION and in cinema. They likewise presented ladies’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began work on catalogs, direct-mail advertising and sales promo products, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives admitted no name had actually been selected for the new car, but did announce that pricing of 1967 Chevy Camaro for sale in Northwood IA design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Business researchers likewise found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had currently been released using the Panther name, Chevy’s most pressing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Northwood IA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making additional profit from options and devices, the Camaro could be bought with almost 80 factory choices and 40 dealer devices.
Buyers might also option as much as a bigger 250-inch version of the conventional straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.