While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 virtually every element of the car’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy used the assets to create a 30 -minute motion picture The Camaro for sale in New Baltimore MI , which was later revealed on TELEVISION and in movie theaters. They likewise introduced females’s clothes called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away began work on catalogs, direct mail and sales promo materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives admitted no name had been picked for the brand-new car, but did announce that rates of 1967 Chevy Camaro for sale in New Baltimore MI design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company scientists likewise found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually currently been launched utilizing the Panther name, Chevy’s most pushing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in New Baltimore MI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional profit from options and devices, the Camaro could be bought with almost 80 factory alternatives and 40 dealership devices.
Purchasers might also option approximately a bigger 250-inch variation of the conventional straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business edict forbade equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.