While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a vehicle they called the Panther.
All through the summer season of 1965 practically every element of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy utilized the assets to create a 30 -minute film The Camaro for sale in Morris PA , which was later on revealed on TV and in movie theaters. They also presented females’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly began deal with brochures, direct-mail advertising and sales promotion materials, along with print, outdoor and TV/radio advertising. In April 1966, at the New York Auto Program Interview, Chevrolet sales executives confessed no name had been selected for the new car, but did reveal that rates of 1967 Chevy Camaro for sale in Morris PA design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business researchers likewise discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been launched utilizing the Panther name, Chevy’s many pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Morris PA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning additional profit from alternatives and devices, the Camaro could be bought with almost 80 factory options and 40 dealer accessories.
Purchasers might also choice approximately a bigger 250-inch variation of the conventional straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.