While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 virtually every element of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to create a 30 -minute film The Camaro for sale in Meriden IA , which was later on shown on TV and in cinema. They also introduced women’s clothes called the Camaro Collection as well as a Camaro roadway race online game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on catalogs, direct-mail advertising and sales promo products, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives admitted no name had actually been selected for the brand-new vehicle, however did announce that pricing of 1967 Chevy Camaro for sale in Meriden IA design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Company scientists likewise found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been launched utilizing the Panther name, Chevy’s most pushing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Meriden IA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making additional make money from options and accessories, the Camaro could be bought with nearly 80 factory options and 40 dealership accessories.
Buyers might also choice approximately a bigger 250-inch version of the standard straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business edict prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.