While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every aspect of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the possessions to produce a 30 -minute film The Camaro for sale in Mequon WI , which was later shown on TELEVISION and in movie theaters. They also introduced women’s clothing called the Camaro Collection as well as a Camaro road race game.
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In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away began work on brochures, direct mail and sales promo materials, along with print, outdoor and TV/radio marketing. In April 1966, at the New York Automobile Show Interview, Chevrolet sales executives confessed no name had actually been selected for the brand-new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Mequon WI model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM researchers apparently found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Business researchers also discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually currently been launched utilizing the Panther name, Chevy’s most pushing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Mequon WI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra profit from choices and accessories, the Camaro could be ordered with almost 80 factory choices and 40 dealer accessories.
Buyers might likewise alternative up to a bigger 250-inch variation of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.