While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 practically every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Meeteetse WY , which was later on revealed on TELEVISION and in cinema. They also introduced women’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately began deal with catalogs, direct-mail advertising and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives confessed no name had actually been picked for the new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Meeteetse WY design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Business scientists also found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s most pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Meeteetse WY by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making additional make money from options and devices, the Camaro could be ordered with almost 80 factory options and 40 dealership accessories.
Purchasers might likewise choice as much as a larger 250-inch variation of the standard straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a business edict prohibited equipping it with engines larger than 400 cid. Transmission choices included a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.