While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 virtually every element of the vehicle’s design and development, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy utilized the assets to create a 30 -minute movie The Camaro for sale in Mecca CA , which was later on revealed on TELEVISION and in cinema. They also introduced women’s clothing called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly started work on brochures, direct mail and sales promo materials, together with print, outside and TV/radio marketing. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives confessed no name had been selected for the brand-new car, however did announce that prices of 1967 Chevy Camaro for sale in Mecca CA design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company scientists likewise discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s most pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Mecca CA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional make money from choices and accessories, the Camaro could be ordered with almost 80 factory choices and 40 dealership accessories.
Purchasers could also choice approximately a larger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.