While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 virtually every aspect of the car’s design and development, from initial design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Marion WI , which was later on revealed on TV and in movie theaters. They likewise introduced females’s clothes called the Camaro Collection as well as a Camaro roadway race video game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly began work on catalogs, direct-mail advertising and sales promo products, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives admitted no name had actually been selected for the new car, however did announce that rates of 1967 Chevy Camaro for sale in Marion WI model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company scientists likewise discovered other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been launched using the Panther name, Chevy’s most pushing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Marion WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making extra make money from options and devices, the Camaro could be bought with nearly 80 factory choices and 40 dealer devices.
Buyers could also choice approximately a larger 250-inch variation of the standard straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.