While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 essentially every element of the vehicle’s design and development, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to produce a 30 -minute motion picture The Camaro for sale in Lowell WI , which was later on shown on TV and in movie theaters. They likewise presented women’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly began deal with catalogs, direct-mail advertising and sales promotion products, together with print, outside and TV/radio marketing. In April 1966, at the New york city Auto Show Interview, Chevrolet sales executives confessed no name had been chosen for the brand-new car, but did announce that rates of 1967 Chevy Camaro for sale in Lowell WI model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers reportedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company researchers likewise found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually already been released using the Panther name, Chevy’s most pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Lowell WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra benefit from alternatives and accessories, the Camaro could be purchased with nearly 80 factory alternatives and 40 dealership devices.
Buyers might likewise alternative as much as a bigger 250-inch variation of the standard straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.