While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 essentially every element of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Leesburg VA , which was later shown on TV and in cinema. They also introduced women’s clothes called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started deal with catalogs, direct mail and sales promotion materials, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Automobile Show Press Conference, Chevrolet sales executives admitted no name had been selected for the new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Leesburg VA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business researchers also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been released using the Panther name, Chevy’s most pressing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Leesburg VA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making extra benefit from options and devices, the Camaro could be ordered with nearly 80 factory options and 40 dealer accessories.
Buyers could likewise option as much as a larger 250-inch version of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.