While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 virtually every aspect of the vehicle’s design and advancement, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Lakeside AZ , which was later on revealed on TELEVISION and in cinema. They likewise introduced females’s clothes called the Camaro Collection as well as a Camaro roadway race online game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly started work on catalogs, direct mail and sales promo products, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the brand-new car, however did reveal that prices of 1967 Chevy Camaro for sale in Lakeside AZ design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers reportedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Business researchers also found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s many pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Lakeside AZ by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional profit from options and devices, the Camaro could be bought with almost 80 factory alternatives and 40 dealer accessories.
Purchasers might likewise choice approximately a larger 250-inch version of the standard straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.