While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every aspect of the vehicle’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in La Palma CA , which was later revealed on TELEVISION and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro roadway race online game.
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In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started deal with brochures, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives confessed no name had actually been picked for the new automobile, but did announce that prices of 1967 Chevy Camaro for sale in La Palma CA design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Company scientists also found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been released using the Panther name, Chevy’s many pushing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in La Palma CA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning added profit from options and accessories, the Camaro could be ordered with almost 80 factory alternatives and 40 dealer devices.
Buyers might also option up to a larger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a business edict prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.