While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 essentially every aspect of the automobile’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the possessions to produce a 30 -minute movie The Camaro for sale in La Farge WI , which was later shown on TELEVISION and in movie theaters. They also introduced women’s clothes called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started deal with catalogs, direct-mail advertising and sales promo products, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives confessed no name had actually been chosen for the brand-new car, but did announce that rates of 1967 Chevy Camaro for sale in La Farge WI model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers apparently found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Business researchers likewise found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually already been released utilizing the Panther name, Chevy’s most pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in La Farge WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making extra make money from choices and accessories, the Camaro could be bought with nearly 80 factory alternatives and 40 dealership accessories.
Buyers might likewise alternative approximately a bigger 250-inch variation of the conventional straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.