While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a car they called the Panther.
All through the summer season of 1965 practically every aspect of the vehicle’s design and advancement, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Junction City WI , which was later on revealed on TV and in cinema. They also introduced women’s clothing called the Camaro Collection as well as a Camaro road race game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away began work on catalogs, direct mail and sales promo products, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New york city Car Program Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new car, however did announce that prices of 1967 Chevy Camaro for sale in Junction City WI model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Business researchers also discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been released using the Panther name, Chevy’s the majority of pushing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Junction City WI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making additional make money from options and devices, the Camaro could be bought with nearly 80 factory options and 40 dealer devices.
Purchasers could also alternative as much as a larger 250-inch version of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission choices included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.