While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a car they called the Panther.
All through the summer of 1965 practically every aspect of the car’s design and advancement, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to produce a 30 -minute motion picture The Camaro for sale in Houghton MI , which was later on shown on TELEVISION and in movie theaters. They likewise presented ladies’s clothes called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly started deal with brochures, direct-mail advertising and sales promo materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Automobile Show Press Conference, Chevrolet sales executives admitted no name had actually been selected for the new vehicle, but did announce that rates of 1967 Chevy Camaro for sale in Houghton MI design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists reportedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Company scientists also discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released utilizing the Panther name, Chevy’s a lot of pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Houghton MI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making extra make money from alternatives and accessories, the Camaro could be bought with almost 80 factory choices and 40 dealer devices.
Buyers might also choice approximately a bigger 250-inch version of the standard straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.