While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 virtually every element of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the possessions to develop a 30 -minute film The Camaro for sale in Heath OH , which was later on shown on TV and in cinema. They also presented ladies’s clothes called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started deal with catalogs, direct mail and sales promo products, together with print, outside and TV/radio marketing. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives admitted no name had been chosen for the new vehicle, however did announce that rates of 1967 Chevy Camaro for sale in Heath OH model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM scientists reportedly found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Company scientists also discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually currently been released utilizing the Panther name, Chevy’s most pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Heath OH by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning extra benefit from options and accessories, the Camaro could be purchased with almost 80 factory options and 40 dealer accessories.
Purchasers could also alternative as much as a bigger 250-inch variation of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business order prohibited equipping it with engines larger than 400 cid. Transmission options included a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.