While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 practically every element of the automobile’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to create a 30 -minute film The Camaro for sale in Hartwood VA , which was later on shown on TELEVISION and in cinema. They also presented women’s clothing called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started deal with brochures, direct mail and sales promotion products, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Car Program Interview, Chevrolet sales executives admitted no name had been chosen for the brand-new car, however did announce that rates of 1967 Chevy Camaro for sale in Hartwood VA design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM scientists reportedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company scientists also discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s a lot of pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Hartwood VA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra benefit from choices and accessories, the Camaro could be purchased with almost 80 factory alternatives and 40 dealership devices.
Buyers might also option as much as a bigger 250-inch variation of the basic straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a business order prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.