While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a car they called the Panther.
All through the summertime of 1965 essentially every aspect of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Hamden CT , which was later revealed on TELEVISION and in movie theaters. They also introduced ladies’s clothes called the Camaro Collection as well as a Camaro roadway race video game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away began work on catalogs, direct-mail advertising and sales promo products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives admitted no name had actually been selected for the new automobile, but did announce that rates of 1967 Chevy Camaro for sale in Hamden CT design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM researchers apparently found the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s rumored that Ford Motor Company researchers likewise found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had currently been released utilizing the Panther name, Chevy’s many pressing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Hamden CT by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra make money from alternatives and accessories, the Camaro could be bought with nearly 80 factory options and 40 dealership devices.
Purchasers might also alternative up to a bigger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.