While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summer season of 1965 virtually every element of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to create a 30 -minute movie The Camaro for sale in Hamburg AR , which was later shown on TV and in cinema. They likewise introduced women’s clothes called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started deal with catalogs, direct mail and sales promo materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives admitted no name had been selected for the new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Hamburg AR model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM researchers reportedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been released utilizing the Panther name, Chevy’s a lot of pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Hamburg AR by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra benefit from options and accessories, the Camaro could be ordered with almost 80 factory alternatives and 40 dealership devices.
Buyers might also option up to a larger 250-inch variation of the conventional straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.