While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 practically every element of the automobile’s design and advancement, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Fulton IN , which was later on shown on TELEVISION and in movie theaters. They also presented women’s clothes called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately started work on brochures, direct mail and sales promo products, together with print, outside and TV/radio advertising. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the new vehicle, however did announce that pricing of 1967 Chevy Camaro for sale in Fulton IN design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business researchers likewise discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually currently been launched utilizing the Panther name, Chevy’s many pressing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Fulton IN by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional make money from alternatives and devices, the Camaro could be bought with nearly 80 factory options and 40 dealership accessories.
Buyers could likewise option as much as a larger 250-inch variation of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.