While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 practically every element of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Florence TX , which was later shown on TELEVISION and in cinema. They also presented women’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started deal with brochures, direct-mail advertising and sales promotion products, together with print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Program Press Conference, Chevrolet sales executives confessed no name had been selected for the brand-new automobile, however did reveal that rates of 1967 Chevy Camaro for sale in Florence TX model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Business researchers likewise found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually currently been launched utilizing the Panther name, Chevy’s many pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Florence TX by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making additional make money from choices and devices, the Camaro could be purchased with nearly 80 factory choices and 40 dealer accessories.
Purchasers might also option as much as a bigger 250-inch variation of the conventional straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.