While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 virtually every element of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy utilized the possessions to develop a 30 -minute film The Camaro for sale in Fairmount GA , which was later revealed on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began work on brochures, direct-mail advertising and sales promo materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives admitted no name had actually been selected for the brand-new automobile, however did announce that rates of 1967 Chevy Camaro for sale in Fairmount GA model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s reported that Ford Motor Business scientists likewise found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been launched using the Panther name, Chevy’s the majority of pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Fairmount GA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making added profit from choices and accessories, the Camaro could be purchased with nearly 80 factory alternatives and 40 dealer accessories.
Purchasers might also choice up to a larger 250-inch version of the standard straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business edict forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.