While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 essentially every aspect of the automobile’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Enola AR , which was later shown on TELEVISION and in cinema. They also introduced women’s clothes called the Camaro Collection and even a Camaro road race online game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on catalogs, direct-mail advertising and sales promo materials, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Program Press Conference, Chevrolet sales executives confessed no name had been selected for the brand-new vehicle, but did announce that rates of 1967 Chevy Camaro for sale in Enola AR design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers reportedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Company scientists likewise found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been released using the Panther name, Chevy’s most pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Enola AR by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional make money from alternatives and accessories, the Camaro could be ordered with almost 80 factory alternatives and 40 dealership accessories.
Buyers could also option up to a larger 250-inch version of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.