While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 practically every aspect of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to create a 30 -minute film The Camaro for sale in Elmhurst NY , which was later revealed on TV and in cinema. They also introduced ladies’s clothes called the Camaro Collection and even a Camaro road race online game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately began work on catalogs, direct-mail advertising and sales promo products, along with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives confessed no name had been picked for the brand-new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Elmhurst NY design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Business scientists also discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had already been launched using the Panther name, Chevy’s the majority of pressing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Elmhurst NY by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning additional profit from options and devices, the Camaro could be bought with almost 80 factory alternatives and 40 dealership devices.
Buyers might likewise option up to a larger 250-inch variation of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.