While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 virtually every element of the car’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to develop a 30 -minute movie The Camaro for sale in El Dorado AR , which was later shown on TELEVISION and in movie theaters. They likewise introduced females’s clothes called the Camaro Collection as well as a Camaro roadway race video game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly began work on brochures, direct mail and sales promotion materials, together with print, outdoor and TV/radio advertising. In April 1966, at the New york city Automobile Program Interview, Chevrolet sales executives confessed no name had actually been picked for the new automobile, but did reveal that prices of 1967 Chevy Camaro for sale in El Dorado AR model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM scientists reportedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Company scientists also discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had actually already been released using the Panther name, Chevy’s most pushing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in El Dorado AR by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making added profit from options and accessories, the Camaro could be ordered with nearly 80 factory choices and 40 dealer devices.
Purchasers might likewise alternative as much as a larger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.