While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 practically every element of the vehicle’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute movie The Camaro for sale in Devon PA , which was later revealed on TV and in movie theaters. They also presented women’s clothes called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started work on brochures, direct-mail advertising and sales promotion materials, along with print, outside and TV/radio marketing. In April 1966, at the New york city Car Program Interview, Chevrolet sales executives admitted no name had actually been selected for the brand-new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Devon PA model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Business researchers also found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been launched using the Panther name, Chevy’s most pressing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Devon PA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning added benefit from choices and accessories, the Camaro could be purchased with nearly 80 factory options and 40 dealer devices.
Purchasers might likewise option up to a larger 250-inch variation of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.