While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 essentially every aspect of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to create a 30 -minute movie The Camaro for sale in De Witt AR , which was later on shown on TV and in movie theaters. They also introduced females’s clothes called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started deal with catalogs, direct mail and sales promotion products, along with print, outside and TV/radio advertising. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives admitted no name had actually been chosen for the brand-new vehicle, however did announce that rates of 1967 Chevy Camaro for sale in De Witt AR design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM scientists reportedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Business scientists also discovered other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been released using the Panther name, Chevy’s most pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in De Witt AR by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a standard fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making extra make money from options and accessories, the Camaro could be purchased with nearly 80 factory options and 40 dealership devices.
Purchasers could also choice up to a larger 250-inch variation of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.