While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a car they called the Panther.
All through the summer season of 1965 essentially every element of the automobile’s design and advancement, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy used the possessions to develop a 30 -minute film The Camaro for sale in Darlington WI , which was later shown on TV and in cinema. They also presented women’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly began work on brochures, direct mail and sales promotion materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Darlington WI model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Business researchers likewise found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been released utilizing the Panther name, Chevy’s a lot of pushing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Darlington WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making additional profit from options and devices, the Camaro could be purchased with almost 80 factory choices and 40 dealer devices.
Purchasers might also alternative approximately a bigger 250-inch variation of the conventional straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.