While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 practically every aspect of the car’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy utilized the possessions to create a 30 -minute film The Camaro for sale in Darien IL , which was later on revealed on TELEVISION and in movie theaters. They likewise introduced women’s clothes called the Camaro Collection as well as a Camaro road race game.
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In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly began work on catalogs, direct-mail advertising and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Darien IL model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company researchers also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s most pressing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Darien IL by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making additional benefit from alternatives and devices, the Camaro could be ordered with nearly 80 factory options and 40 dealership accessories.
Purchasers might also alternative approximately a larger 250-inch variation of the standard straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.