While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every aspect of the automobile’s design and advancement, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Crossville AL , which was later shown on TELEVISION and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection as well as a Camaro road race online game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began deal with brochures, direct-mail advertising and sales promo materials, along with print, outside and TV/radio advertising. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the new vehicle, however did announce that rates of 1967 Chevy Camaro for sale in Crossville AL model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM researchers apparently found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Business scientists likewise discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been launched utilizing the Panther name, Chevy’s most pressing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Crossville AL by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional make money from choices and accessories, the Camaro could be bought with almost 80 factory options and 40 dealership devices.
Buyers might likewise alternative up to a larger 250-inch version of the basic straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.