While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 essentially every aspect of the automobile’s design and development, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy utilized the assets to develop a 30 -minute movie The Camaro for sale in Comstock Park MI , which was later revealed on TV and in movie theaters. They likewise presented females’s clothes called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started work on catalogs, direct-mail advertising and sales promo products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives confessed no name had actually been selected for the new car, but did reveal that rates of 1967 Chevy Camaro for sale in Comstock Park MI design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM researchers reportedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company scientists likewise discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been launched using the Panther name, Chevy’s many pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Comstock Park MI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning added benefit from choices and devices, the Camaro could be bought with nearly 80 factory options and 40 dealer accessories.
Buyers might also option as much as a larger 250-inch variation of the basic straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.