While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 essentially every aspect of the automobile’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the possessions to create a 30 -minute movie The Camaro for sale in Cochise AZ , which was later on revealed on TELEVISION and in movie theaters. They also introduced ladies’s clothes called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started work on brochures, direct-mail advertising and sales promo materials, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives admitted no name had been picked for the new vehicle, however did announce that prices of 1967 Chevy Camaro for sale in Cochise AZ model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM scientists reportedly found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company researchers also discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been released utilizing the Panther name, Chevy’s many pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Cochise AZ by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making additional benefit from options and devices, the Camaro could be bought with almost 80 factory choices and 40 dealer devices.
Buyers might also option approximately a bigger 250-inch variation of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.