While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 virtually every element of the car’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy utilized the assets to create a 30 -minute film The Camaro for sale in Chelsea MI , which was later on shown on TELEVISION and in cinema. They likewise presented ladies’s clothing called the Camaro Collection and even a Camaro roadway race online game.
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In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on brochures, direct-mail advertising and sales promo products, along with print, outside and TV/radio marketing. In April 1966, at the New York Auto Program Interview, Chevrolet sales executives confessed no name had been selected for the brand-new car, but did reveal that pricing of 1967 Chevy Camaro for sale in Chelsea MI design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM scientists apparently found the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s rumored that Ford Motor Company researchers likewise found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been released utilizing the Panther name, Chevy’s most pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Chelsea MI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional make money from choices and devices, the Camaro could be ordered with nearly 80 factory alternatives and 40 dealer devices.
Buyers could also alternative approximately a bigger 250-inch version of the conventional straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.