While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a vehicle they called the Panther.
All through the summer season of 1965 practically every aspect of the automobile’s design and development, from initial design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Bullhead City AZ , which was later revealed on TELEVISION and in movie theaters. They likewise presented ladies’s clothes called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on brochures, direct mail and sales promo materials, along with print, outside and TV/radio marketing. In April 1966, at the New York Auto Program Interview, Chevrolet sales executives confessed no name had been picked for the new vehicle, however did announce that prices of 1967 Chevy Camaro for sale in Bullhead City AZ design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short life time, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists reportedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Company scientists likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s the majority of pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Bullhead City AZ by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional profit from options and devices, the Camaro could be purchased with almost 80 factory options and 40 dealership devices.
Buyers could also choice as much as a bigger 250-inch version of the conventional straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.