While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 essentially every aspect of the car’s design and advancement, from initial design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to develop a 30 -minute movie The Camaro for sale in Bondurant WY , which was later shown on TELEVISION and in cinema. They likewise introduced ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly started deal with catalogs, direct-mail advertising and sales promotion products, along with print, outdoor and TV/radio marketing. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives admitted no name had been selected for the brand-new vehicle, however did announce that prices of 1967 Chevy Camaro for sale in Bondurant WY design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM scientists reportedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Business scientists also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been released using the Panther name, Chevy’s many pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Bondurant WY by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning added benefit from options and devices, the Camaro could be purchased with nearly 80 factory choices and 40 dealer accessories.
Buyers could also choice approximately a bigger 250-inch version of the conventional straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.