While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 essentially every aspect of the vehicle’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the possessions to develop a 30 -minute film The Camaro for sale in Bent Mountain VA , which was later shown on TELEVISION and in movie theaters. They likewise presented ladies’s clothes called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately started deal with catalogs, direct-mail advertising and sales promotion materials, along with print, outside and TV/radio marketing. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the brand-new automobile, however did announce that pricing of 1967 Chevy Camaro for sale in Bent Mountain VA model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers reportedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company scientists likewise discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually currently been launched using the Panther name, Chevy’s most pushing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Bent Mountain VA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional profit from options and devices, the Camaro could be ordered with almost 80 factory alternatives and 40 dealership accessories.
Buyers might likewise alternative as much as a larger 250-inch version of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.