While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summer season of 1965 practically every aspect of the car’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to develop a 30 -minute film The Camaro for sale in Bennington VT , which was later revealed on TV and in movie theaters. They also presented ladies’s clothes called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away began work on brochures, direct mail and sales promo materials, together with print, outside and TV/radio marketing. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives confessed no name had actually been picked for the new vehicle, however did announce that prices of 1967 Chevy Camaro for sale in Bennington VT design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Business researchers also found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been released using the Panther name, Chevy’s the majority of pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Bennington VT by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning added profit from alternatives and devices, the Camaro could be purchased with nearly 80 factory options and 40 dealer devices.
Buyers could also alternative approximately a larger 250-inch variation of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a business edict forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.